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Community Banks:
Are You Prepared for Google Analytics 4?

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New Version: You Need to Know

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Fundamental Change in Metrics Tracked

No more cookies. GA4 is focused on events with entities like sessions and conversions.

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Old Version is Going Away in 2023

Google states the old Universal Analytics stops July 1, 2023.

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Historical Data to be Deleted

Google says by roughly end of 2023, all old data will be inaccessible .

Types of Google Analytics Services

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