Are You Prepared for Google Analytics 4?
Fundamental Change in Metrics Tracked
No more cookies. GA4 is focused on events with entities like sessions and conversions.
Old Version is Going Away in 2023
Google states the old Universal Analytics stops July 1, 2023.
Historical Data to be Deleted
Google says by roughly end of 2023, all old data will be inaccessible .
Types of Google Analytics Services
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